The Next, Next GenerationResearchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right. Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna's most comprehensive research on the perceptions, experiences, and motivations of 13 to 18 year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.In Gen Z, you'll find:Statistics on teens' views of themselves, their spiritual lives, and the worldComparative data with older generationsAnalysis of the cultural trends forming Gen ZFull color Infographics and data visualizationsAlso included: contributions from ministry leaders and educators, offering readers multiple facets of this research. Gen Z is a must-read for pastors, teachers, and parents as they help tomorrow's Christian leaders grow. - from Amzon